Pretty Faces is a film celebrating womens’ achievement in the mountains while inspiring girls of all ages to believe in their dreams.
“The future belongs to those who believe in the beauty of their dreams.” Eleanor Roosevelt
Why Make an All-Female Ski Film?
Despite women’s presence in:
~40% of the skiing population and
~30% of the adventure sports film viewership
…only 14% of athletes in major ski films were female this past season. Additionally, last season’s 14% was record female representation, up from 9% the previous season.
We see this as an opportunity to provide an inspiring documentary ski film told from a female’s perspective to connect with and celebrate skiing’s female population.
Also, statistics show that most kids are active but around 11-15 years old many girls tend to drop off and stop participating in sports. We hope to direct our message toward this group in hopes of making skiing look so fun they won’t be able to stay inside any longer!